The success of the Santa Parade is due largely to the professionalism of its Parade Manager and creative team whose wide-ranging experience is fully drawn upon for the benefit of the Parade.

The Trustees are: The Press, Christchurch City Council, Retail NZ, Smiths City, Star Media, Canterbury Employer’s Chamber of Commerce and Farmers.

The Trustees’ focus is to stage a high quality annual Christmas Parade that turns every child’s fantasies into reality, while providing sponsors an opportunity to promote their business to a substantial audience.

The organisers and volunteers work as ‘one big family’ and are very passionate about the Parade, an essential element to the success of any event.